The single most important piece of marketing material for any real estate listing is quality photography. Compelling photography will attract attention from prospective buyers and prompt them to take a 2nd and 3rd look at your home. It is very important that sellers do not settle for average listing photos.
I recently shot this photo for a listing in El Dorado Hills. I enjoy taking my own photos because it gives me complete control over the end result and the flexibility to shoot what I think is important.
The photo above is created utilizing a technique called HDR or ‘High Dynamic Range’ photography. The idea is to capture the scene as close to how the human eye can see.
The technique is achieved by taking 3 photos that are later combined back into one photograph. The first photo is purposefully underexposed. You can see that the scene outside the windows as well as the lighting is nicely exposed. However, the room itself is quite dark and there are several dark areas that do not show up very well.
The 2nd photo is exposed normally and is closer to what your eye might see. There are still areas that don’t show up correctly like the darkest parts of the dark furniture or the blades on the fan. This photo would work for a basic snap shot but it lacks the depth of color range that the human eye can see.
The last photo I took is purposefully overexposed. You can see that the lightest areas lack detail. The scene outside the window is fading and there is no definition in the creme colored couch. However, now you can see the grain in the woods as well as the blades of the fans.
Now I am ready to combine the 3 photographs together. There are many different software program but I use Photomatix to create the finished photo. I have found that the key is to have a light touch while using the software. I like the photo to look as natural as possible and without obvious manipulation.
What do you think?